5. Keep your sports "hate" confined to the field. That guy you hate inevitably gives half his salary to a children's hospital or something. 4. Win or lose, the guy who hasn't done anything all year will be involved in the crucial play. Please just trust me on this. 3. The championship teams always face adversity. Always. If your team hasn't, they're going to lose when nobody expects them to. 2. The only thing that beats a Feel Good Story is a team of ruthless dream-killers, who hate stories like that. The St. Louis Cardinals are quintessentially this team. Don't let the fan base, smiles, and ignorance of the Eastern media fool you. Ruthless, most years. I have come to terms with this. After all, I admire the Patriots in football. Mike Matheny and the staff have started wearing hoodies. Coincidence? I think not. 1. Momentum is real, no matter what the experts say.