“Neither Steve Jobs nor Bill Gates nor Linus Torvalds nor anyone else decided what products we all should use and made us use them.”
Actually, Bill Gates did… just try going to a store and buying a Mac or Linux box. The actions of Microsoft are well documented.
Of course, Steve Jobs offered an alternative for those who wish to pay a lot more for their hardware, and Linus Torvalds offered an alternative for those willing to risk their warranty and install an alternative operating system. For that, I thank them (especially Linus). But only a small percentage of people are willing to go over those “small” hurdles to avoid Windows.